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The BIG Picture & BIGger Changes at TAB

4/29/2016

For the first time in fifteen years, the entire TAB team was invited to join the audience of OOH advertising professionals for the joint TAB/OAAA Out of Home Media Conference & Expo. This year’s theme was “The BIG Picture.” President Kym Frank announced major changes taking place at TAB and discussed a series of events which led to these changes, including her tour across the country to meet TAB members and an online survey which pulled feedback from over 230 members.

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Kym’s findings revealed two areas that needed work for the organization: “1) improving outreach, training, and member services; and 2) enhancing measurement, integration, and technology, so that our OOH measurement and an...

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