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Established in
1933, the Traffic Audit Bureau for Media
Measurement Inc. is a non-profit
organization whose historical mission has been
to audit the circulation of out of home
media in the United States. Recently
TAB’s role has been expanded to lead
and/or support other major out of home
industry research initiatives. Governed
by a tripartite board comprised of
advertisers, agencies and media
companies, the TAB acts an independent
auditor for traffic circulation in
accordance to guidelines established by
its Board of Directors. These rules
govern both how audits are conducted as
well as how circulation figures are
reported.
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