Mission Statement

TAB 's primary role is to act as an independent third party provider of standardized and valid circulation measures for out of home media. New forms of out of home media are included in TAB 's audits if they can be measured without compromising TAB 's standards of integrity. In specific instances TAB also certifies advertising placement.

TAB also seeks to influence the development of other forms of quantitative and qualitative research relevant to the out of home advertising industry and to educate the advertising community regarding the quantitative and qualitative value of out of home media.

• To establish standard practices with respect to the measurement and evaluation of all out-of-home media advertising to the extent that such practices are technically valid and financially feasible.
• To supervise and direct practices in connection with the collection, recording, authentication and verification of traffic and other relevant data related to Out-of-Home media advertising.
• To prepare and disseminate standardized factual statements setting forth the circulation value and/or proof of performance of out-of-home media advertising.
• To perform such other acts and services as will further the interests of advertisers, advertising agencies, operators of out-of-home media plants and all others interested in information having to do with the Out-of-Home media industry.