TAB audits provide accountability for
the out of home advertising industry. Audited
TAB DEC's, the industry's basic unit of
measurement, form a foundation for the planning,
buying and selling process. Effective with
TAB's new audit methodology, buyers and
sellers can be assured that all audited
DEC's have been independently collected,
calculated, and verified. When sales proposals
are based on TAB audited data, buyers can
be confident that their decisions are founded
in a fair and accurate representation of
their out of home media options in a market.
Out of home planners and buyers should
insist on the media's use of TAB audited
data. The use of non-audited data can result
in a unfair misrepresentation of the value
of a non-audited plant's inventory relative
to rest of the market. Being audited demonstrates
a commitment to the industry by providing
the client with the means to make fair and
balanced decisions.
TAB audited data are an integral part
of various industry research and third party
data provider initiatives, such as audience
measurement and several current planning
systems. Audited DEC's remain the basic
currency for buying the medium. Our updated
database contains information on nearly
500,000 pieces of out of home inventory.
The database is truly an asset for the entire
industry. Its value will only continue
to grow as new member plants are audited
for the first time.
TAB's Board of Directors has directed
TAB to play an active role in the development
of new audience measurement systems. This
is a major initiative that will greatly
affect how out of home is brought and sold
in the future. These initiatives can put
out of data audience data on par with audience
data provided by the other major media.
Only current members in good
standing can take advantage of TAB's
