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TAB, has joined forces
with the Association of National Advertisers
to create a fall event you won’t want to
miss! Co-chaired by Mark Kaline, Global
Media Manager for Ford Motor Company and
Francois de Gaspe Beaubien, Chairman and
Chief Coaching Officer for Zoom Media, the
Forum will provide opportunity for advertisers
to get grounded in a single day on the key
issues and advancements in out of home media
through a balance of education and no holds
barred open dialog.
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8:00a |
Registration
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9:00a - Noon |
Welcome Address
Mark Kaline, Global Media
Manager. Ford Motor Co.
The Wall Street View on
Out of Home Advertising
Reactions to and expectations
for the out of home industry
from key market analysts
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Moderator: |
Francois de Gaspe
Beaubien- Chairman
& Chief Coaching
Officer- Zoom Media
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Panelists: |
Laraine Mancini-
Vice President,
Radio & TV Broadcast
Analyst- Merrill
Lynch
Drew Marcus-
Vice Chairman, Media
& Telecom- Deutsche
Bank |
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ANA State of Out of Home
Survey Results
Get debriefed on a recently
conducted survey that describes
what national advertisers
think about out of home
advertising
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Mark Kaline,
Global Media
Manager. Ford
Motor Co. |
A Buyers and Sellers Perspective
A panel of national advertisers
and marketing executives
from out of home media companies
address critical issues
facing the out of home industry
today
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Moderator: |
Andrea MacDonald- President- MacDonald Media
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Panelists: |
Rocky Sisson- Global Director Sales & Marketing- Clear Channel Outdoor
Tommy Teepell- Chief Marketing Officer- Lamar Advertising Company
Dana Wells- Executive Vice President, Traditional Division- Viacom Outdoor
Jack Sullivan- Vice President, Media Director- Starcom Worldwide
John Marson- Senior Manager Media Planning- Kraft Foods, Inc.
Moira Davis-
Senior Director, Media Strategy- ESPN
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Out of Home Creative
Creative directors examine
the best out of home advertising
around the world and what
makes the work so effective
Introduced by Stephen
Freitas, Chief Marketing
Officer, Outdoor
Advertising Association
of America, Inc.
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Moderator: |
Rick Boyko- Managing Director- VCU Adcenter |
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Panelists: |
Paul Lavoie- President & Creative Director, Advertising- Taxi Advertising & Design
Gary Koepke- Chairman, Principle- Modernista!
Brian Collins- Executive Creative Director, Brand Integration Group-Ogilvy New York
Jeroen Bours- Executive Vice President, Creative Director- Hill Holliday Advertising
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Noon - 1:00p |
LUNCH |
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1:00p - 5:00p |
Measurement and Accountability
in Out of Home
A lively debate about what’s
being developed in out of
home media research both
in the U.S. and abroad and
how it relates to ROI
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Moderator: |
Tony Jarvis- Consultant |
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Panelists: |
Joe Philport-
President, CEO- Traffic Audit Bureau
for Media
Measurement,
Inc. Jim Spaeth- Founding Partner- Sequent Partners
John Ellery-Consultant- Kinetic World Wide
Erwin Ephron- Partner- Ephron, Papazian & Ephron, Inc.
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Alternative Out of Home
A panel of executives representing
the vast array of alternative
out of home media will focus
on the challenges of providing
value and measurement for
their offerings
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Moderator: |
Jack Myers- Editor/Journalist- The Myers Report/Mediavillage |
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Panelists: |
Stephen Faso- Director of
New Media- Outdoor Services
Dennis Roche- President- Zoom Media, USA
Jill Hofstra- Vice President of Sales, Mall Division- Viacom Outdoor
Cliff Marks- President of Sales& Chief Marketing Officer, National CineMedia, LLC
Mark Mitchell- Vice President, Marketing- PRN (Premier Retail Network)
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Case Studies
Three prominent advertisers
from packaged goods, retail
and telecommunications industries
will share how out of home
media programs delivered
results for their brands
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Moderator: |
Chris Gagen- Sr. Vice President, Managing Director- Posterscope Edward
Kim- Manager,
Alternative
Media & Evolving
Technologies-
Unilever U.S.
& Connie Garrido. Senior Partner, Director of Non-Traditional Media- Mindshare,USA
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Closing Panel
A panel of national advertisers
and media company CEOs will
discuss what’s next for
out of home advertising
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Moderator: |
David Verklin- Chief Executive Officer – Carat Americas |
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Panelists: |
Wally Kelly- President & Chief Executive Officer- Viacom Outdoor
Jean Luc Decaux- Co-Chief Executive Officer, JC Decaux North America
Andrew Jung- Senior Director of Advertising & Media Services, Kellogg Company
Stuart Burkhoff- Vice President of Media/Sponsorships- Ameriprise Financial Services, Inc.
Jim Speros- Chief Marketing Officer, Ernst & Young, LLP
Paul Meyer- Global President & COO,
Clear Channel Worldwide
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