Registration for EYES ON>>> Out of Home Media and OAAA’s 66th Annual OBIE Awards is now open.

The conference and awards show take place April 13-15, 2008 at the elegant Boca Raton Resort & Club in Florida.

EYES ON >>> Out of Home Media
TAB Conference & Marketing EXPO

Exciting things are happening at TAB -- and the 2008 Conference & Marketing Expo is the place to be for an in-depth look at Out of Home today. Join advertisers, advertising agencies/buying services, media companies, and suppliers as we explore the ever-changing world of Out of Home.

LEARN. COMPETE. GROW. Get preliminary EYES ON Ratings results and take a look at TAB’s comprehensive EYES ON training program.

» Register now online!

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com
 

Register now online!

  Sponsorship Opportunities - Click Here

 

Sean Reilly, COO & President, Lamar Advertising Company, Outdoor Division

Jack Sullivan, Senior Vice President, Out-of-Home Media Director, Starcom USA

Hosted by Jack Sullivan and Sean Reilly, conference highlights will include the latest on EYES ON Media Measurement, including the debut of a comprehensive training program and preliminary VAI results.

(Preview EYES ON Media Measurement at www.eyesonratings.com)

Jack Myers, Jack Myers Media Business Report

Emceed by industry thought leader Jack Myers, and featuring invited speakers, well-versed panelists, and featuring compelling case studies, the two-day EYES ON >>> Out of Home Media conference will also focus all eyes on the latest research and technology — delivering better approaches to media planning and execution. Packed with information on the state of Out of Home advertising and exciting case studies of success — the conference will also offer topical breakout sessions and a Marketing Expo offering the latest in Out of Home innovation.

Tuesday night, April 15, the industry celebrates Out of Home creative excellence at the OAAA's 66th Annual OBIE Awards

So plan now to be a part of EYES ON >>> Out of Home Media. Set your eyes on a challenging and changing media landscape through insightful presentations, timely panel discussions, and engaging breakout sessions -- and take advantage of the latest products and services offered in the Expo.

Come to EYES ON >>> Out of Home Media
You'll never look at Out of Home advertising the same way again!

Conference co-chairmen Jack Sullivan, Senior Vice President, Out of Home Media Director, Starcom USA and Sean Reilly, COO & President, Lamar Advertising Company, Outdoor Division invite you to join them Sunday night, April 13, for an EYES ON >>> Out of Home Media Premiere poolside party. Mix, mingle and watch the sun go down on Florida’s famous Intercoastal Waterway.

Monday morning, join Jack Myers in the Mizner Center Grand Ballroom for a general session packed with industry updates, including informative panels and engaging featured speakers. The day will close with an all CMO panel featuring prominent advertisers and their views on a challenging and changing media landscape.

At noon, enjoy lunch while looking in on the 2008 Marketing Expo showcasing more than 50 media, technology, and other cutting edge companies. It is a great place to learn about what’s new in Out of Home. If you have a product you would like to sell, the Marketing Expo is a great place to get it in front of key industry decision makers.

After lunch, drill into all of the day’s hot topics at breakout sessions scheduled throughout the afternoon. Monday night, relax and enjoy cocktails in the Marketing Expo and once again take advantage of the chance to buy or sell some of the great products and services that help keep consumer eyes on Out of Home.

Tuesday morning, Jack Myers brings us together for day two, once again leading us through a general session featuring the latest information in Out of Home. The day will feature a panel discussion with Out of Home agency CEOs.

For golf enthusiasts, Tuesday afternoon gives way to 18-holes of tournament play on the Boca Raton Resort & Club’s signature Resort Course, and tennis players can compete on the resort’s Tennis Center courts.

On Tuesday evening, the OAAA takes over the stage for an evening of glamour and elegance presenting the 66th Annual Gala Dinner and OBIE Awards, showcasing excellence in out of home creative.

Registration fees for EYES ON>>> Out of Home Media includes attendance at this event.

For more information on submitting entries, judging or other general information regarding the OAAA’s 66th Annual OBIE Awards please visit the OAAA’s website at www.oaaa.org

The Boca Raton Resort & Club

Situated on 356 acres in fabled South Florida, Boca Raton Resort & Club offers all of the amenities, facilities and services found at the most entertaining beachfront properties in the world. Renowned for its distinct styles of contemporary accommodations, vast array of family-friendly recreational activities, gourmet dining options, and sophisticated meetings and events facilities, the property offers an unforgettable experience.

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com
 

Register now online!

  Sponsorship Opportunities - Click Here

02:00PM - 06:00PM Open Registration and Marketing Expo 06:30PM - 08:30PM EYES ON>>> Out of Home Media Poolside Premiere

07:00AM - 08:00AM Continental BREAKFAST in the Marketing Expo 08:00AM - 12NOON General Session in the Grand Ballroom Welcome to EYES ON>>> Out of Home Media Conference Committee co-Chairmen     12NOON Lunch in the Marketing Expo 01:50PM - 02:35PM Concurrent Breakouts Coffee break 02:45PM - 3:30PM Concurrent Breakouts 07:00PM - 8:30PM EYES ON>>> Out of Home Media Cocktail Reception in the Marketing Expo

07:00AM - 08:00AM Continental Breakfast in the Marketing Expo 08:00AM - 08:10AM TAB Membership Meeting in the Desert Ballroom 08:10AM - 12NOON General Session in the Grand Ballroom 11:40PM - 12:50PM Refreshments in the Marketing Expo 12:15PM - 05:30PM Golf and Tennis Tournaments

07:00PM Cocktail Reception 08:00PM Gala Dinner 08:00PM Awards Ceremony and Entertainment

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com
 

Register now online!

  Sponsorship Opportunities - Click Here

All registrants are subject to TAB verification of membership and registration category status.
 

Applies to all types of Out-of-Home media companies  and suppliers of products or services to the industry:

• 1 registration
• 2 Receptions, April 13 & 14
• 2 General Session Admittance, April14 &15
• Trade show admission, April 14 & 15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all advertisers / advertising agencies / media buying service employees:

• 1 registration
• 2 Receptions, April13 & 14
• 2 General Session Admittance, April14 &15
• Trade show admission, April 14 &15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all spouse/guest registrations, regardless of  the membership category:

• 1 registration
• 2 Receptions, April 13 & 14
• Trade show admission, April 14 & 15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all exhibiting member suppliers:

• 1 registration
• 2 Receptions, April13 & 14
• 2 General Session Admittance, April 14 & 15
• 1 exhibit space (8’x10’)
• 1 6’ table
• 1 sign
• 2 chairs
• Trade show admission, April 14 & 15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all booth personnel categories:

• 1 registration
• 2 Receptions, April 13 & 14
• 2 General Session Admittance, April 14 & 15
• Trade show admission, April 14 & 15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all booth personnel not registered as a full  Exhibitor full access:

• Trade show admission, April 14 & 15
• 1 Lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

Applies to all non-exhibiting members

• 1 registration
• 2 Receptions, April 13 & 14
• 2 General Session Admittance, April 14 & 15
• 1 exhibit space (8’x10’)
• 1 6’ table
• 1 sign
• 2 chairs
• Trade show admission, April 14 & 15
• 2 breakfasts, April 14 & 15
• 1 lunch, April 14
• Admission to the Gala Dinner & 66th OBIE Awards

  

All registrations include attendance to the Gala Dinner and OBIE Awards. Additional tickets can be purchased for this event only.

Dress Code

Business attire required for Gala Dinner & OBIE Awards only. Dress for all other functions is business casual.

Please note: all registrations are subject to verification of registration classification by TAB.

Questions?
Contact Larry Hennessy
(212) 972-8075
lhennessy@tabonline.com

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com
 

Register now online!

  Sponsorship Opportunities - Click Here

ADVERTISERS / ADVERTISING AGENCIES / MEDIA BUYING SERVICE FORM Download Here (File size 252k) MEMBER EXHIBITORS & BOOTH PERSONNEL FORM Download Here (File size 274k) NON-MEMBER EXHIBITORS & BOOTH PERSONNEL FORM Download Here (File size 274k) OUT-OF-HOME MEDIA COMPANIES OR ASSOCIATE/SUPPLIERS FORM Download Here (File size 269k) EXHIBIT BOOTH LAYOUT FORM Download Here (File size 60k)

» Register now online!

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com
 

Register now online!

  Sponsorship Opportunities - Click Here

Boca Raton Resort & Club
501 E. Camino Real
Boca Raton, Florida 33432
(561) 447-3000

Make hotel room reservations by calling the Boca Raton Resort & Club directly at
(800) 327-0101 and identify yourself as a member of the Traffic Audit Bureau Conference. 
The group code is TAB.

A one night room deposit is required at time of booking.

Reservations must be cancelled by March 7, 2008 to avoid a penalty of one night’s room charge. 

Room reservations may also be made at www.tabonline.com when you register for the conference.

To review the property services and amenities, visit the Boca Raton Resort & Club website at www.bocaresort.com

Group Guest Room Rate

The group guest room rate is $322 for a Single or Double Occupancy room. In order to obtain this special rate, you must be registered with the TAB conference and room reservations must be confirmed no later than Friday, March 7, 2008.
A one night deposit is required and is non-refundable after March 7, 2008.  Please note: gratuities are included in the resort fee.

Ft. Lauderdale-Hollywood International Airport (FLL), in Ft. Lauderdale
Palm Beach International Airport (PBI) in West Palm Beach
Both are approximately 30 minutes from the Boca Raton Resort & Club

Limousine Companies

• Boca Transportation (on property) (800) 262-2407 Ext. 3378
  approximately $95, one way inclusive
• www.fla-limo.com   (800) 352-5466
  Sedan - Fort Lauderdale to Boca Raton Resort & Club
  approximately $110 one way inclusive
  Sedan - West Palm Beach to Boca Raton Resort & Club
  approximately $85 one way inclusive

Taxi Service

• Boca Raton Taxi      (561) 392-2335         www.bocaratontaxi.net  
  Fort Lauderdale or West Palm Beach Airport to Boca Raton Resort & Club is approximately $60.00 one way from either airport 

Rental Car Companies -
Fort Lauderdale and West Palm Beach International Airports

• Alamo             (800) 462-5266        www.alamo.com 
• Budget           (800) 527-0700         www.budget.com 
• Hertz               (800) 654-3131         www.hertz.com 
• Avis                 (800) 331-1212          www.avis.com 
• Dollar             (866) 434-2226         www.dollar.com 
• National         (800) 227-7368         www.nationalcar.com

Questions?
Contact RMA
Jan Harkins
 (251) 978-5494
Jan@rmaworldwide.com

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com

Register now online!

TAB is offering sponsorship opportunities for the EYES ON>>> Out of Home Media Conference & Marketing Expo. These sponsorships offer a rare opportunity to be noticed by the major decision makers in Out of Home. Please see below for details on the cost and type of acknowledgements available.

Option to insert a single gift item into each bag (no sales material, content subject to TAB approval, 12 sponsor limit)
Listing on an insert card and program acknowledgement
$750 (each item)

Companies that purchase one or more of the following sponsorships receive these core benefits: acknowledgement in the EYES ON>>> Out of Home Media program and press releases, and acknowledgement on www.tabonline.com and a General Session thank you including on-screen logo identification.

One(1) day, Bronze level program acknowledgement           $2,000
Two(2) day, Silver level program acknowledgement              $3,500

Company must supply the pads and content restrictions apply

General Session thank you including on screen logo identification
Logo identification on the TAB website

One(1) day, Bronze level program acknowledgement           $2,000
Two(2) day, Silver level program acknowledgement              $3,500

Sunday April 13

Registration Hospitality
2:00PM- 5:00PM

Logo identification via signage at the sponsored event
Silver level program acknowledgement
$5,000

Poolside Premiere Party (outdoor)
6:30PM-8:30PM

Logo identification via signage at the sponsored event
Premium level program acknowledgement
Two(2) complimentary registrations
$25,000

Monday April 24

EYES ON>>> Out of Home Media Cocktail Reception in the Marketing Expo
7:00PM-8:30PM

Logo identification via signage at the sponsored event
Platinum level program acknowledgement
One(1) complimentary registration
$15,000

Tuesday April 25

Golf Tournament
1:00PM-6:00PM

The 2008 Your Name New Rules Golf Tournament (single sponsor only)

Logo identification via signage at the sponsored event
Gold level program acknowledgement
One(1) complimentary registration
$7,500

Tennis Tournament
1:00PM-4:00PM

The 2008 Your Name New Rules Tennis Tournament (single sponsor only)

Logo identification via signage at the sponsored event
Bronze level program acknowledgement
$1,500

Golf and Tennis Tournaments
Logo identification via signage at the sponsored event
Gold level program acknowledgement
One(1) complimentary registration
$8,500

Monday or Tuesday

Continental Breakfast in the Marketing Expo
7:00AM-8:00AM

Logo identification via signage at the sponsored event
Silver level program acknowledgement
$7,000

Coffee Break in the General Session Foyer
10:00AM-10:30AM

Logo identification via signage at the sponsored event
Gold level program acknowledgement
One(1) complimentary registration
$9,500 Gold level

Lunch in the Marketing Expo (Monday Only)
12NOON - 1:30PM

General Session thank you including on screen logo identification
Logo identification via signage at the sponsored event
Logo identification on the TAB website
Gold level program acknowledgement
One(1) complimentary registration
$7,500

Tuesday

Refreshments in the Marketing Expo (Tuesday only)
12NOON-1:15PM

Logo identification via signage at the sponsored event
Silver level program acknowledgement
$4,500

Premium Level Back Cover (full color) Platinum Inside Front Cover (BW) Gold ½ Page (BW) Silver ¼ Page (BW) Bronze Alphabetical Listing (BW)

All sponsorship monies are due in full by Friday, March 17, 2008

For more information, contact Larry Hennessy at (212) 972-8075.

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Traffic Audit Bureau for Media Measurement, Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
Phone: 212/972-8075,
Fax: 212/972-8928
Email: info@tabonline.com