Planning For Out-Of-Home
Media.
196-page reference book
contains up-to-date descriptions
of O-O-H media and their
production specifications;
O-O-H local and national
case history success stories
and creative guidelines;
travel trend data; new technologies
and a glossary of O-O-H
terminology.
Price $49.00 per copy
for order 1-5 copies
Price $44.00 per copy for
order 6-9 copies
Price $40.00 per copy for
10 or more copies.
TAB Eyes On Out of Home.
EYES ON Ratings are a new and powerful
measurement currency. Out of Home
will be the first medium to report true
commercial audiences, offering more
precise measures than available for any
other media.
