Audit Development
Though not a specific class of membership,
it represents those companies interested
in having an audit methodology developed
for their out-of-home media form
We would notify the
Audit Development Committee of the
applicant's interest and get its approval
to begin the process. The Audit Development
Committee is responsible for overseeing
and approving any new methodology development.
It is made up solely of buyers. It is
possible that they may decide not to
proceed based on TAB's prioritized workload
or other reasons. They may also have
us contact other similar media companies
to gauge their interest.
Provide TAB with a media kit and
any research that might have been previously
commissioned. Our statistical consultant
and TAB staff will review this data.
We would schedule a meeting with
our statistical consultant, the applying
company and TAB to discuss the applicant's
needs, and to address questions/issues.
The objective of this meeting would
be to ascertain the specifications for
the proposed audit.
TAB will make a recommendation relative
to next steps. This would include a
description of a theoretical audit approach
and cost estimates for this approach.
Sometimes in order to determine costs
a pilot test of the approach is undertaken.
TAB's recommendations will be reviewed
by the
Audit Development Committee. Their
input/suggestions will be incorporated
into the audit approach. The Committee's
recommendations will be reviewed by
the applying company for approval.
TAB's Board of Directors will review
and approve/disapprove the recommendations
of the Audit Development Committee.
Cost estimates for the applying
company for annual membership dues and
audit fees will be prepared by TAB.
Go/no go decision would be made
by the applying company.
Assuming a "Go" decision, TAB will
determine dates for the completion of
audits.
