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December 22, 2006
TAB Announces
Implementation of New Compliance
Methodology
Dear TAB Member
Education about and enforcement of TAB rules
governing the use of DEC will be a major
focus for TAB in 2007. Towards that end
the TAB’s Board of Directors has approved
a new comprehensive compliance methodology
to be instituted beginning mid January 2007.
The New Compliance Methodology
The new compliance
methodology was developed under the auspices
of the TAB Audit Process and Procedures
Committee and contains two main elements:
field auditing and proposal reviews. It
also contains an updated procedure for processing
complaints related to alleged DEC misuse.
Field auditing involves TAB contracted auditors
making unannounced visits to a random sample
of boards by market to check the plants
reported inventory data. Proposal reviews
will have TAB soliciting recent proposals
from buyer members of TAB for comparison
of the DEC’s on the proposals to those listed
in the TAB database.
Please click here for
a detailed explanation.
The process will
be evaluated for the next six months and
during that time period there will be no
sanctions for non-compliance. The cost of
implementing these methodologies is built
into TAB’s 2007 budget. No additional funding
is required at this time.
Building Support
for Compliance
Our Audit Policy and Procedures
Committee as well as our Membership and
Marketing Committee will be hard at work
during 2007 working on a plan to secure
the highest level of support for compliance.
This effort focuses on two primary objectives:
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An educational program to get non-member
plants, agencies and clients to join the TAB,and
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A “policing program conducted
in partnership with our agency members to
insure the proper use TAB DECs in the buy/sell
process.
You will hear more about all these
efforts in the coming months.
Plant Preparation
To prepare, plants should review the internal
systems that generate their proposals and
make sure that the DEC’s being used match
what is in the current TAB database. Please
remember that the only official DEC is what
is in the current TAB database. All counts
have been updated to current year levels.
Under no circumstances are the old DEC’s
to be used, even in situations where the
plant is disputing a count. Under such circumstances
the plant must use the count TAB has supplied
them until the count dispute is rectified.
Also plants should review their audit data
as it is in TAB’s current database and make
any necessary changes based on the criteria
set forth in the attached document. Plants
will also be expected to respond to any
inquiries from TAB relative to What is missing
here
In the meantime please contact me with
any questions relative to the new compliance
methodology.
Thank you for your continued
support and my best wishes to you and your
family for the Holidays.
Sincerely,
Larry Hennessy
V.P. Audit Policy & Member Services
The Traffic Audit Bureau for Media Measurement,
Inc.
271 Madison Avenue, Suite 1504
New York, NY 10016
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