Read TAB New Media Measurement Press Coverage
MediaDailyNews, April 24, 2006 - Outdoor Industry Taps MRI For New Ratings, Will Compete With Nielsen's
MediaWeek, April 24, 2006 - TAB Advances Measurement Initiative
AdWeek, April 24, 2006 - TAB Advances Measurement Initiative
AdAge, April 24, 2006 - Outdoor Industry Hires Researchers for Demographic Study
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