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HIGHLIGHTS

TAB|OAAA TOGETHER

GO! 2OIO gets started with a welcome from conference co-hosts, Norm Chait, SVP, Director of OOH, MediaVest and Dana Wells, President, Outdoor Division, CBS Outdoor. Then OAAA President and CEO Nancy Fletcher and TAB President and CEO Joe Philport jointly address attendees – emphasizing the organizations’ collaboration for this year and beyond.

Michael Bürgi		Daniel Pink

Emcee Michael Bürgi, Editor-in-Chief, Mediaweek takes to the stage, and paves the way for Day One presentations that include Marci Ryvicker, Director at Wells Fargo Securities, David F. Poltrack, Chief Research Officer, CBS Corporation, & President, CBS Vision, Steve Siskind, EVP Worldwide Marketing and Advertising, Paramount Pictures and Daniel Pink, author of A Whole New Mind and Drive.

GO! 2OIO breaks for lunch in the Marketing Expo where innovation is the main event -- more than 50 media, technology, and other suppliers demonstrate what’s new in out of home. If you have a product you want to sell, the Marketing Expo is the perfect place to interact with key industry decision makers. There will be prize drawings and more.

Monday afternoon has workshops focusing on the value of creativity in the selling process and the advertising power of digital OOH platforms. The digital workshop will be held in a special venue inside the Marketing Expo. These workshops run concurrently with two separate workshops that each take an in-depth look at TAB’s new EYES ON Audience Measurement System. One EYES ON workshop focuses on the needs of advertisers and agencies, and the other on integrating EYES ON into the buy/sell relationship.

Monday afternoon now features a Technology Forum held in the special Marketing Expo venue. This Forum 10-minute supplier presentations on the latest in out of home innovation center stage.

(GO! to the head of the class -- start learning about the EYES ON Audience Measurement System at www.eyesonratings.com)

TAB|OAAA is also offering a regulatory workshop during Monday’s State Association luncheon, and we’re welcoming our neighbors to the north, presenting a Canadian Out of Home Forum.

Bill Press

Tuesday morning, Michael Bürgi and conference co-hosts, Norm Chait and Dana Wells, start Day Two with a recap and introduction to media commentator, Bill Press, The Bill Press Show. Next up, Charlie Rutman presents the Silver Bell Award and offers insight into Ad Council advertising. Then in an unprecedented lineup, advertisers take over the show. First up is Justin Parnell, Brand Manager, Kraft Foods/Miracle Whip followed by John Owens, Head of Marketing, ING Direct. Then Barry Younkie, Global Marketing Director, Maker’s Mark Bourbon takes the stage and new this year – a local advertising panel featuring Aaron Matos, CEO, Jobing.com; Rene Smith, Director, Maricopa County Home Show and others.

When the General Session closes, GO! 2OIO doesn’t end. There are refreshments in the Marketing Expo. This Forum puts 5-minute supplier presentations on the latest in out of home innovations center stage -- details to follow.

Tuesday, May 4, celebrate creative excellence and the outstanding members of our industry at the OAAA 68th Annual OBIE Awards.

On Tuesday evening, the OAAA comes to the stage for an evening of glamour and elegance as we present the OAAA 68th Annual OBIE Awards at a Gala dinner showcasing excellence in out of home creative.

Registration fees for GO! 2OIO include tickets to the Gala Dinner and Awards Show.
EVENT ONLY tickets are also available.

For information about the OBIEs or about submitting entries, judging or other general information regarding the awards please visit the OAAA’s website at www.oaaa.org

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GET READY TO GO! GET READY TO GROW!

GO! way beyond DEC-based measurement toward EYES ON Impressions
GO! toward stronger, more collaborative relationships with each other
GO! toward technological innovation and creative design
GO! greener
GO! local, GO! national, GO! global, GO! Out of Home