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Traditionally TAB has measured Daily Effective Circulation(DEC) which is an estimate of how many people, on a daily basis, pass by a particular out of home unit. It was standardized for such factors as seasonality, illumination, persons per vehicle, and DOT growth rates. In January of 2010 TAB released its EYES ON audience measurement system which measures the amount of people that actually look at an out of home ad. Groundbreaking in its approach EYES ON, for the first time, gives out of home a true audience measurement system with comparable metrics to other major media. EYES On includes unit by unit demographics. Click here for more information about EYES ON and what it can provide.
EYES ON is currently available for Posters, Bulletins, Junior Posters, Transit Shelters, Telephone Kiosks and Wallscapes. Please see Current Audited Markets for a list by market and media type of media companies able to provide EYES ON. |
